Featured work
Does this sound like you?
Launching your business? I'm here to create a brand that commands attention, attracts customers, and sets the stage for your success. Let's give your new venture the defined visual voice it deserves.
Starting Fresh? Wanting to make a great first impression:
Is your brand design feeling a bit outdated? Whether it's inconsistency or a need for a fresh look, I specialise in transforming established businesses. Together, let's unify and strengthen your brand, ensuring it aligns with your values and leaves a powerful impression on your audience.
Time for a Brand Makeover? Let's Refresh and Revitalise:
Satisfied with your logo but looking to elevate your overall brand strategy? Seeking a rejuvenation of your marketing collateral? Let's collaborate to refresh and realign your brand strategy, ensuring your marketing materials not only look stunning but also effectively convey your evolving brand story.
Refreshing Your Brand Strategy and Marketing Collateral:
Branding, identity and logo design:
What’s the difference?
In the world of design, terms like branding, brand identity, logo design, corporate identity, and brand strategy can often be thrown around, creating confusion for non-designers. Different terms might seem interchangeable, and sometimes the same term is used to mean different things. It can be a bit overwhelming!
My goal is to cut through the confusion and be crystal clear about what I offer. I want you to understand the emotional essence of your brand, the visual representation through identity design, and the simplified identifier in the form of a logo.
Branding is like giving your business a unique personality and appearance. It's the sum of everything your company represents—its values, messaging, and visual style. Think of it as your business's distinct fingerprint, making it easily recognisable and memorable.
What is a brand?
The perceived emotional corporate image as a whole.
Identity design is about creating the visual elements that represent your brand consistently. This includes the colours, fonts, and imagery that make up your brand's visual language. It's like crafting a wardrobe for your business, ensuring it looks cohesive and stylish across various platforms.
What is an identity?
The visual aspects that form part of the overall brand.
Your logo is the face of your brand. It's the visual symbol that people associate with your business. Imagine it as your business's signature—simple, memorable, and instantly recognisable. A well-designed logo is a powerful tool that communicates your brand at a glance.
What is a logo?
A logo identifies a business in its simplest form via a mark or icon.
Spanning across diverse industries such as Media, Marketing, Construction, Finance, Consulting, and more, I bring tailored design solutions crafted specifically for small to mid-sized businesses. As a passionate design enthusiast, I thrive on embracing new challenges, treating each project as a unique opportunity to create something exceptional. With a keen understanding of the intricacies within various sectors, my goal is to not just meet but exceed your expectations, ensuring that your brand not only fits seamlessly into its industry but stands out vibrantly within it.
Explore more of my creative endeavors at Zinc Group, where I also serve as the Creative Director. Click here to diverse range of projects showcasing my expertise in marketing and design.
Want to see more work?
What our collaborators said
Andrew Catchlove
Managing Director
Loop Media Agency
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"... What sets Sam apart from other graphic designers we've worked with is his ability to not only understand our business and positioning but to cultivate that understanding into a new and modern look for us. Sam's attention to detail and creative vision brought our brand to life in a way that reflected exactly what we needed."
David Gough
Managing Director
Arrow Vane
"... I would only ever recommend a preferred partner of the highest calibre, who we can trust will deliver. Around Creative comprehends a diverse array of industry verticals, the design influences and opportunities to stand apart within each. If you want top quality design and brand identity, work with quality designers, look no further."
Brent Raper
CEO
Club Clean Services
"... Throughout the design process, he made himself available 24/7 to answer all my questions and provide guidance and suggestions. The attention to detail was first class and he always went above and beyond to make sure my every need was met in a timely manner."
Design Solutions for every business, every industry
