KENNY & KATIE'S BIG ADVENTURE
CREATIVE DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
MOTION GRAPHICS
PRINT
/
2024
Kenny and Katie’s Big Adventure was created to support Kenworth’s 100-year anniversary and expand brand engagement into the US market. The book built on the success of previous Kenny-themed merchandise and introduced new characters, including Katie, to broaden the story and appeal.
The narrative follows a journey from Australia to the US, culminating in a cross-country road trip with the U.S. Capitol Christmas Tree. A new plush toy character was developed for Katie alongside the full-length illustrated book, with creative direction covering storyboarding, illustration and production.
The project was recognised as a finalist in the 2024 APPA Awards for Promotional Product Innovation and Design, highlighting its impact and execution. It helped establish a creative presence in the US while strengthening Kenworth’s brand across both American and Australian markets.
The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.
"Working with Sam at Around Creative was an absolute pleasure. From day one, Sam showed a keen understanding of our business and the brand story we wanted to tell. He is an excellent communicator, keeping us informed throughout the process and delivering the project in a timely manner.
What sets Sam apart from other graphic designers we've worked with is his ability to not only understand our business and positioning but to cultivate that understanding into a new and modern look for us. Sam's attention to detail and creative vision brought our brand to life in a way that reflected exactly what we needed. Overall, we couldn't recommend Sam and Around Creative more highly."
ANDREW CATCHLOVE
Managing Director, LOOP MEDIA AGENCY
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