As part of a wider branding and marketing strategy developed in partnership with Arrow Vane, I was tasked with creating a unique and impactful logo for Paloma Property Partners. The logo design needed to convey the company's core values and mission, while also capturing the attention of potential clients and investors.

 

It was communicated to me that the name for Paloma Property Partners was chosen for its strength and simplicity, something that would easy to identify and recognisable. Paloma derives from the Latin word "palumbus" which means "dove", a symbol of peace. Additionally, Paloma also refers to a famous beach located in the French Riviera, a place that holds significance for both Directors, Hamish and Peter.

 

Paloma Property Partners, with its strong alliterative name, was a fitting starting point for creating a visual representation of the brand. I delved deeper into these themes and extracted the "P" from the font I chose for Paloma. This newly created shape was then used to generate an abstract brandmark that embodies the graceful and free-spirited nature of a flying dove. The chosen colors of the brandmark are inspired by the shades of blue of the ocean and the warm sand tones of the French Riviera. The final design is a reflection of the brand's core values and its deep connection to its roots.