PALOMA PROPERTY PARTNERS
BRAND IDENTITY
LOGO DESIGN
PRINT
/
2021
As part of a broader branding and marketing initiative led by Arrow Vane, a visual identity was developed for Paloma Property Partners that captured the company’s values and aspirational positioning. The brief called for a logo that felt distinctive, elegant and memorable, with a nod to the personal and cultural significance behind the brand name.
“Paloma,” meaning “dove” in Latin and also referencing a beach in the French Riviera, inspired the creation of a stylised brandmark. A custom “P” form was crafted to echo the shape and movement of a dove in flight, symbolising freedom, trust and calm. The colour palette drew from soft ocean blues and warm sand tones to reinforce the connection to place and heritage.
The final identity balances strength and subtlety, reflecting the brand’s mission while offering a polished, professional presence to appeal to investors and clients alike.
"We have engaged Around Creative for both brand identity design projects and recommended Sam directly to others. Each time, everyone involved has been blown away by the incredible design work, but on reflection it was the ease of working with Sam that stood out. From brief to rounds of feedback, Sam just gets it, and always manages to add the extra touches that make a design project really sing and genuinely impresses all involved.
I would only ever recommend a preferred partner of the highest calibre, who we can trust will deliver. Around Creative comprehends a diverse array of industry verticals, the design influences and opportunities to stand apart within each. If you want top quality design and brand identity, work with quality designers, look no further."
DAVID GOUGH
Managing Director, ARROW VANE
(Paloma Property Partners)
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