ABOUT
Creative by day, creative by night
Sam Reynolds is the Founder and Creative Director of Around Creative, bringing over 15 years of industry experience across branding, strategy and design. He has worked with a broad spectrum of clients, from startups to global brands, crafting impactful identities that help businesses connect with their audiences. Sam approaches design as a form of storytelling, using visual language to express a brand’s core values, tone and intent.
Around Creative is built on the belief that the best outcomes come from collaboration, patience and care. We offer comprehensive creative solutions and work closely with clients to ensure their vision is translated across every touchpoint.
Sam has also worked as Creative Director at Zinc Group, a global marketing agency based in Melbourne. There, he led creative for major brands including AMEX, Toyota, Paccar, ANZ, Tabcorp, Luxottica, DON Smallgoods, Twinings, Vicinity and Laminex. This experience helped build a strong foundation in strategic, scalable and memorable design.
What our collaborators said
Andrew Catchlove
Managing Director
Loop Media Agency
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"... What sets Sam apart from other graphic designers we've worked with is his ability to not only understand our business and positioning but to cultivate that understanding into a new and modern look for us. Sam's attention to detail and creative vision brought our brand to life in a way that reflected exactly what we needed."
David Gough
Managing Director
Arrow Vane
"... I would only ever recommend a preferred partner of the highest calibre, who we can trust will deliver. Around Creative comprehends a diverse array of industry verticals, the design influences and opportunities to stand apart within each. If you want top quality design and brand identity, work with quality designers, look no further."
Brent Raper
CEO
Club Clean Services
"... Throughout the design process, he made himself available 24/7 to answer all my questions and provide guidance and suggestions. The attention to detail was first class and he always went above and beyond to make sure my every need was met in a timely manner."
A curated selection of additional projects across branding, marketing, and digital design, spanning both freelance and in-house experience.
More selected work
