ABOUT
Creative by day, creative by night
Sam Reynolds is the Founder and Creative Director of Around Creative, bringing 13 years of experience and expertise to the industry. His work with a diverse range of clients, from startups to established businesses, has equipped him with the skills to create impactful brand identities. Sam believes that design is all about storytelling, a means to communicate a brand's core values and goals. He is passionate about helping brands visualise their identity and creating unique brand experiences for their customers.
At the heart of Around Creative's approach is a commitment to hard work and patience. We're not just a design agency; we provide all-encompassing solutions around creative services. We believe that the best results come from taking the time to truly understand our clients' needs and working closely with them to ensure their vision is realised through every step of the design process.
Notably, Sam has spent the last five years contributing his creative expertise as the Creative Director at Zinc Group, a global marketing agency based in Melbourne. This role has not only sharpened his design acumen but has also afforded him the opportunity to collaborate with a wide array of clients and industries, including AMEX, Toyota, Paccar, ANZ, Tabcorp, Luxottica, DON Smallgoods, Twinings, Vicinity, Laminex, and many more. Explore some of the work Sam's done with Zinc Group here.
What our collaborators said
Andrew Catchlove
Managing Director
Loop Media Agency
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"... What sets Sam apart from other graphic designers we've worked with is his ability to not only understand our business and positioning but to cultivate that understanding into a new and modern look for us. Sam's attention to detail and creative vision brought our brand to life in a way that reflected exactly what we needed."
David Gough
Managing Director
Arrow Vane
"... I would only ever recommend a preferred partner of the highest calibre, who we can trust will deliver. Around Creative comprehends a diverse array of industry verticals, the design influences and opportunities to stand apart within each. If you want top quality design and brand identity, work with quality designers, look no further."
Brent Raper
CEO
Club Clean Services
"... Throughout the design process, he made himself available 24/7 to answer all my questions and provide guidance and suggestions. The attention to detail was first class and he always went above and beyond to make sure my every need was met in a timely manner."
Explore more of my creative endeavors at Zinc Group, where I also serve as the Creative Director. Click here to diverse range of projects showcasing my expertise in marketing and design.
Want to see more work?
