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CLUB CLEAN
SERVICES

Club Clean are a family owned and run business that specialises in hospitality venue cleaning in NSW. They are held in high regard in the cleaning industry as is proven by their large list of clients.

Man cleaning bar

BRAND IDENTITY
LOGO DESIGN
MOTION GRAPHICS
PRINT
SOCIAL MEDIA
WEBSITE DESIGN
/
2023

Club Clean Services, a high-quality cleaning business, entrusted me with the task of developing a new logo and comprehensive brand identity. Drawing inspiration from the concept of a sports 'club badge,' the logo serves a dual purpose as a shield, symbolising the trust and prestige associated with the brand. The swoosh within the badge not only signifies the dynamic motion of cleaning but also cleverly forms the letter "C," subtly enhancing brand recognition. The inclusion of sparkles accentuates the company's unwavering commitment to cleanliness, while the shield element conveys reliability and trustworthiness. This thoughtful logo design continues to position Club Clean Services as a reputable brand, renowned for its exceptional cleaning services.

 

Beyond the logo, I extended this cohesive branding approach to other crucial touch-points. I re-designed a user-friendly website that embodies the brand's identity and values, ensuring a seamless online experience for visitors. The marketing collateral, ranging from company profile to business cards, maintains visual consistency, reinforcing the brand's professionalism. Additionally, I crafted social media assets that align with the overall brand aesthetic, creating a unified and impactful online presence for the future.

Club Clean Services
Club Clean Services stationary
Club Clean Services company profile
Club Clean Services business cards
Previous Club Clean Services logo
Current Club Clean Services logo
Club Clean Services company profile and scope of works
Club Clean Services brandmark

"Working with Sam at Around Creative was an absolute pleasure. From day one, Sam showed a keen understanding of our business and the brand story we wanted to tell. He is an excellent communicator, keeping us informed throughout the process and delivering the project in a timely manner.

 

What sets Sam apart from other graphic designers we've worked with is his ability to not only understand our business and positioning but to cultivate that understanding into a new and modern look for us. Sam's attention to detail and creative vision brought our brand to life in a way that reflected exactly what we needed. Overall, we couldn't recommend Sam and Around Creative more highly."

BRENT RAPER
CEO, CLUB CLEAN SERVICES

What our collaborator said

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