CLUB CLEAN SERVICES
BRAND IDENTITY
LOGO DESIGN
MOTION GRAPHICS
PRINT
SOCIAL MEDIA
WEBSITE DESIGN
/
2023
Club Clean Services, a premium cleaning business, required a new visual identity that reflected its professionalism, reliability and high service standards. The logo was inspired by a traditional sports club badge, doubling as a shield to symbolise trust and prestige. A sweeping motion within the mark forms a stylised "C" and suggests dynamic movement, while sparkles subtly reinforce the brand’s focus on cleanliness and attention to detail.
This identity was extended across key brand touchpoints, including a redesigned website, business cards, company profile and social media assets. Each element was crafted to maintain consistency and strengthen the company’s positioning as a trusted provider of cleaning services.
"Working with Sam at Around Creative was an absolute pleasure. From day one, Sam showed a keen understanding of our business and the brand story we wanted to tell. He is an excellent communicator, keeping us informed throughout the process and delivering the project in a timely manner.
What sets Sam apart from other graphic designers we've worked with is his ability to not only understand our business and positioning but to cultivate that understanding into a new and modern look for us. Sam's attention to detail and creative vision brought our brand to life in a way that reflected exactly what we needed. Overall, we couldn't recommend Sam and Around Creative more highly."
BRENT RAPER
CEO, CLUB CLEAN SERVICES
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