VOLTAGEN PTY LTD
BRAND IDENTITY
LOGO DESIGN
PRINT
WEBSITE DESIGN
/
2022
The brand identity for Voltagen was inspired by the visual language of electrical schematics and power extension cords. The objective was to avoid common industry clichés and develop a logo that felt distinctive, modern and relevant to the service offering.
The final design features a custom wordmark where the power cord extends from the letter "A" and wraps around to connect with the "G," creating a subtle impression of the logo being plugged in. This detail reinforces the brand’s focus on connection, reliability and energy flow.
The visual identity was rolled out across key brand touchpoints including business cards, stationery and a responsive website, creating a cohesive and professional presence for Voltagen in both digital and physical spaces.
"I recently had the pleasure of working with Sam and his team at Around Creative for 2 business projects and he exceeded all of my expectations. From start to finish they were professional, responsive, incredibly talented and creative. I gave the team creative freedom to come up with a logo and branding that suited the style of the 2 businesses and they were able to perfectly capture the vision we were after.
Throughout the design process, he made himself available 24/7 to answer all my questions and provide guidance and suggestions. The attention to detail was first class and he always went above and beyond to make sure my every need was met in a timely manner.
I couldn’t be happier with the outcome of the projects and I highly recommend Sam and the team at Around Creative."
BRENT RAPER
Managing Director, VOLTAGEN PTY LTD
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