Loop Media Agency approached the project with a need for a brand refresh that aligned with their values, culture and fourth-year milestone. Rather than leaning into the name literally, the new identity took a more conceptual approach, focusing on communication, a core principle of the brand.
 

A speech bubble was used as the central motif, symbolising clarity and connection. The shape was merged with a wave element that loops around the “L,” inspired by a phrase frequently used by the founder: “riding the wave.” The result was a minimal, approachable logo that reflects Loop’s personality and mission to help Australian family-owned businesses find their voice.
 

Supporting materials included brand guidelines, stationery, presentation templates and a redesigned website. A short launch video was also created to introduce the new brand direction and tagline: Media made simple, value made visible.