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LOOP MEDIA AGENCY
Loop Media is a media agency based in Melbourne, Australia. The agency provides comprehensive media and marketing solutions to Australian businesses.
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
MOTION GRAPHICS
PRINT
WEBSITE DESIGN
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2023
Andrew from Loop Media Agency reached out to me seeking a rebrand to align their brand with their company values and culture, coinciding with their fourth birthday. The inspiration behind the design was to not be too literal with the name "Loop". Instead, I wanted the loop to be subtle and the design to focus more on communication, as Loop Media exists to help Australian family-owned businesses find their voice.
The shape of the speech bubble is a familiar and recognisable icon that people associate with communication, making it an effective media logo. Additionally, the minimalistic and memorable logo gives it a real and approachable feel, connecting Loop with their audience. Lastly, I incorporated the idea of "riding the wave", a phrase frequently used by Andrew, by integrating the speech bubble with a wave looping around the L in the brandmark. The final design effectively communicates Loop Media Agency's values and culture, giving them a fresh and modern look that aligns with their current brand message.
Following the logo design, I created brand guidelines to ensure consistency across all marketing materials. Along with designing business cards, stationery, presentations as well as a new website that reflects the brand's new look and feel. Furthermore, I produced a launch video that introduced Loop Media's new branding and positioning statement "Media made simple, value made visible".
"Working with Sam at Around Creative was an absolute pleasure. From day one, Sam showed a keen understanding of our business and the brand story we wanted to tell. He is an excellent communicator, keeping us informed throughout the process and delivering the project in a timely manner.
What sets Sam apart from other graphic designers we've worked with is his ability to not only understand our business and positioning but to cultivate that understanding into a new and modern look for us. Sam's attention to detail and creative vision brought our brand to life in a way that reflected exactly what we needed. Overall, we couldn't recommend Sam and Around Creative more highly."
ANDREW CATCHLOVE
Managing Director, LOOP MEDIA AGENCY
What our collaborator said
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