Andrew from Loop Media Agency reached out to me seeking a rebrand to align their brand with their company values and culture, coinciding with their fourth birthday. The inspiration behind the design was to not be too literal with the name "Loop". Instead, I wanted the loop to be subtle and the design to focus more on communication, as Loop Media exists to help Australian family-owned businesses find their voice.

The shape of the speech bubble is a familiar and recognisable icon that people associate with communication, making it an effective media logo. Additionally, the minimalistic and memorable logo gives it a real and approachable feel, connecting Loop with their audience. Lastly, I incorporated the idea of "riding the wave", a phrase frequently used by Andrew, by integrating the speech bubble with a wave looping around the L in the brandmark. The final design effectively communicates Loop Media Agency's values and culture, giving them a fresh and modern look that aligns with their current brand message.

Following the logo design, I created brand guidelines to ensure consistency across all marketing materials. Along with designing business cards, stationery, presentations as well as a new website that reflects the brand's new look and feel. Furthermore, I produced a launch video that introduced Loop Media's new branding and positioning statement "Media made simple, value made visible".