MAX Promotions, a subsidiary of Tabcorp, required a distinctive brand identity to reflect the diversity and exclusivity of their marketing campaigns. The goal was to develop a flexible visual system that could be applied across both digital and print formats.

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A ribbon-inspired logo was created to symbolise success and reward, with four adaptable colourways for versatility. This angular motif became a central feature of the brand, informing headline treatments and key visual elements to ensure consistency and strong recognition.

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Supporting assets included style guidelines, digital banners, and printed materials such as posters and floor decals. The identity was designed to scale across a wide range of applications and campaign formats.

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​The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.