CREATIVE DIRECTION
LOGO DESIGN
BRAND IDENTITY
BRAND GUIDELINES
PRINT
/
2021

As part of the RSL Rewards rebrand, a new visual identity was created to better engage patrons of RSL Victoria. The aim was to move away from designs that had become visually and tonally repetitive and bring a more contemporary feel to the brand.

​

The refreshed logo modernised the original while retaining key recognisable elements. A stylised Southern Cross was integrated into the letter "D" to reference the organisation’s heritage. The existing colour palette was maintained, with new secondary colours added to increase flexibility across communications.

​

Supporting assets included brand guidelines, digital banners and promotional materials. Together, these established a more dynamic and engaging presence across touchpoints while reinforcing the community-focused values at the heart of the RSL Rewards program.

The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.