After securing Toyota as a client, the goal was to develop a design that reflected their status as a leading automotive brand while showcasing Zinc's creative capabilities. The result was an immersive brand experience and an improved user journey for Toyota’s merchandise web store. The design balanced adherence to Toyota’s brand guidelines with a modern, engaging interface that elevated the platform beyond a standard e-commerce site.

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Following the design phase, the digital team translated the wireframes into a fully functional online store. Ongoing management includes merchandise photography and content updates, ensuring visual consistency and alignment with Toyota’s evolving brand presence.

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The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.