In collaboration with Vicinity Centres, Zinc played a pivotal role in transforming shopping experiences across 50 centers through the dynamic Monopoly Shop Scan Win Promotion. Leveraging our expertise in consumer promotions, third-party licensing, and digital activation, we spearheaded the creation of a gamified shopping adventure.

The user experience (UX) and interface (UI) for the Monopoly Shop Scan Win promotion were designed to balance visual appeal with functional clarity. Drawing from provided brand guidelines, the platform was crafted to be interactive, intuitive and engaging, reflecting the gamified nature of the campaign. The user journey was carefully considered to support seamless participation, encourage repeat engagement and enhance the overall excitement of the shopping promotion.

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The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.