The Laminex Legends loyalty campaign was designed to encourage participation by offering customers the chance to become a "Legend" and claim a share of prizes. The visual identity played a central role in creating a distinctive and engaging brand experience.

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The campaign logo was developed to reflect a clean, signature-inspired style, adding a personal touch that echoed the individuality customers bring to selecting Laminex products. Supporting this, a circular abstract line element was introduced to symbolise the curves and shapes often found in Laminex materials and within home design. Campaign creative was formatted for email headers and banners to support promotional sends, keeping visuals consistent from inbox to microsite.

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A comprehensive prize catalogue was created to visually showcase the rewards available, enhancing the overall appeal of the campaign. To further elevate engagement, a promotional hype reel was produced in collaboration with an external partner, adding energy and excitement to the campaign’s rollout.

The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.