The Laminex Legends loyalty campaign was designed to encourage participation by offering customers the chance to become a "Legend" and claim a share of prizes. The visual identity played a central role in creating a distinctive and engaging brand experience.

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The campaign logo was developed to reflect a clean, signature-inspired style, adding a personal touch that echoed the individuality customers bring to selecting Laminex products. Supporting this, a circular abstract line element was introduced to symbolise the curves and shapes often found in Laminex materials and within home design.

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A comprehensive prize catalogue was created to visually showcase the rewards available, enhancing the overall appeal of the campaign. To further elevate engagement, a promotional hype reel was produced in collaboration with an external partner, adding energy and excitement to the campaign’s rollout.

The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.