As part of Honda’s commitment to quality, a comprehensive suite of marketing collateral was developed to promote Honda Genuine Accessories. This included fold-out leaflets, brochures, pull-up banners and pocket books designed to support dealership sales by showcasing upgrade packs and offers.

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To streamline local marketing efforts, templates were created using edocbuilder, a web-to-print platform that allows dealerships to customise their own artwork within defined brand parameters. This ensured brand consistency while enabling personalised content tailored to each dealership’s needs.

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The design system reflected Honda’s focus on precision and innovation through clean layouts, strong visuals and a cohesive visual language applied across all materials.

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​The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.