Don Smallgoods engaged Zinc to refresh its consumer promotion strategy with a focus on increasing sales and in-store engagement. The campaign invited customers to purchase $5 or more of Don or KR Castlemaine products for a chance to win a $5,000 grand prize or daily $250 giveaways.

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Inspired by the spectacle of the circus, the promotion was branded "The Greatest Promotion on Earth", drawing visual and thematic cues from The Greatest Showman. The creative aimed to capture attention and create a sense of excitement around participation.

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The campaign included a full suite of promotional materials such as key visuals, wobblers, decals, counter cards, leaflets, posters and stickers, alongside digital assets for a branded microsite and animated social media content. Creative direction ensured a cohesive brand experience across both physical and digital touchpoints.

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​The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.