CLOSED LOOP RECYCLING
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
PRINT
/
2022
A refreshed brand identity was developed for both Closed Loop and its sub-brand, Simply Cups. The goal was to modernise the visual language while preserving key brand elements, particularly the recognisable rotating arrows associated with Closed Loop's commitment to sustainability and the circular economy.
The logos were updated with modern typography and a unified brandmark style. For Simply Cups, the arrows were cleverly repurposed as a lid within a stylised cup form, creating a clear and memorable link between the two brands. This approach retained brand recognition while aligning with values of innovation and environmental responsibility.
Comprehensive brand guidelines were created to ensure consistent application across all marketing materials, including business cards, letterheads, presentations and corporate collateral.
"Sam’s work on Closed Loop’s rebrand has made a huge difference to our company, impacting our creative direction, and expanding our audience scope. Collaborating with him was a brilliant experience, from initial discussions and team brainstorming all the way through to the successful delivery of the project. No stone was left unturned – resulting in a fresh look and feel for our company accompanied by a comprehensive suite of assets reflecting the new aesthetic. I would thoroughly recommend Sam for any graphic or creative undertaking across various industries. His professionalism and skill set are truly first class."
BROOKE TAYLOR
Marketing Manager, CLOSED LOOP RECYCLING
What our collaborator said
