top of page

CLOSED LOOP
RECYCLING

Closed Loop is a company committed to building a circular economy through reusing existing resources, reimagining waste to create higher value products, and encouraging communities to practice behaviours that support circularity. They are leaders in sustainability, waste diversion, and resource repurposing, and believe in unique, measurable, and impactful solutions for businesses looking to create a circular economy.

Closed Loop background

BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
PRINT
/
2022

I had the privilege of working on a logo and brand identity project for Closed Loop, which included creating two distinct brand identities - one for Closed Loop and the other Simply Cups. The client's objective was to freshen up the brands' look and feel, rather than a complete brand evolution. To achieve this, I worked closely with the marketing team to understand their vision and design preferences. The original logo with rotating arrows was a critical element to maintain, as it was already a recognisable visual cue associated with the brand. However, I modernised the font and created a cohesive brand mark style that seamlessly matched both Closed Loop and Simply Cups. For Simply Cups, I incorporated the rotating arrows as a lid and the overall shape as a cup with a updated proportional finish. This design decision allowed the brand to be instantly recognisable, while maintaining company's core values of sustainability, innovation, and circular economy.

Throughout the design process, I was mindful of the importance of creating branding elements that would resonate with the target audience, while avoiding the risk of alienation. Ensuring that I established clear brand guidelines that provided consistent and effective direction across all marketing channels such as business cards, letterheads, credentials, and presentations.

Closed Loop Recycling Brand guidelines
Closed Loop Recycling stationary
Closed Loop Core Values poster
Closed Loop Cup recycling stand
Previous Simply Cups logo
Current Simply Cups logo
Previous Closed Loop logo
Current Closed Loop logo

"Sam’s work on Closed Loop’s rebrand has made a huge difference to our company, impacting our creative direction, and expanding our audience scope. Collaborating with him was a brilliant experience, from initial discussions and team brainstorming all the way through to the successful delivery of the project. No stone was left unturned – resulting in a fresh look and feel for our company accompanied by a comprehensive suite of assets reflecting the new aesthetic. I would thoroughly recommend Sam for any graphic or creative undertaking across various industries. His professionalism and skill set are truly first class."

BROOKE TAYLOR
Marketing Manager, CLOSED LOOP RECYCLING

What our collaborator said

Current category Closed Loop logos
Closed Loop alternative logo options
bottom of page