For ANZ’s Lunar New Year campaign, a series of collectible money boxes were developed, each designed to reflect the Chinese zodiac animal of the year. The product concept was created by the in-house product design team, with accompanying red envelope packaging artwork developed to complement the vibrant and symbolic nature of the promotion.

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To support internal engagement, animated assets were produced to introduce the product to ANZ staff. These animations were distributed via email communications and displayed on large format digital screens at the Docklands office, creating a cohesive and celebratory launch experience.

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Alongside the LNY campaign, creative support was also provided for ANZ’s limited-edition “Lotti” money box, inspired by the bank’s logo. Marketing collateral and visual communications were designed to build a strong, recognisable narrative around this collectible product, aligning with the brand’s tone and visual identity.

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​The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.