For ANZ’s Lunar New Year campaign, a series of collectible money boxes were developed, each designed to reflect the Chinese zodiac animal of the year. The product concept was created by the in-house product design team, with accompanying red-envelope packaging artwork developed to complement the vibrant and symbolic nature of the promotion.

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To support internal engagement, animated assets were produced and distributed via internal email communications as well as displayed on large-format digital screens at the Docklands office, creating a cohesive and celebratory launch experience. Internal emails used an image-led layout with a clickable GIF hero linking to campaign details, with a static fallback for reliability.

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Alongside the LNY campaign, creative support was also provided for ANZ’s limited-edition “Lotti” money box, inspired by the bank’s logo. Marketing collateral and visual communications were designed to build a strong, recognisable narrative around this collectible product, aligning with the brand’s tone and visual identity.

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​The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.