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AMEX POP
PHOTOGRAPHY
PHOTO MANIPULATION
WEBSITE DESIGN
/
2022
The American Express Point of Purchase (POP) project involved a full website redesign for the Australian market, later adapted for regions including New Zealand, Hong Kong, India, Japan, Singapore and Taiwan.
Over 200 promotional products were reimagined through styled photography and post-production, with items like decals, bill folders and wobblers shown in real-world settings to enhance visual impact. The result was a modern, user-friendly platform that elevated both the product presentation and the overall brand experience.
The following work was completed during my time as a Creative Director at Zinc Group. All work shown is shared for portfolio purposes only and remains the property of the original clients.







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