The name SAGE is derived from 'Selim Arya Gizem Ercan', the initials of Selim and his family. The word Sage symbolises strength and wisdom, which Selim wants to embody in his business. The brand's logo design was inspired by research into symbols associated with wisdom, eventually settling on a bird and key as the most fitting representations. The final logo design achieves a harmonious balance of the lettering and a key symbol while deliberately incorporating a custom font that reflects the structural shapes of buildings to convey strength and stability. Overall, the SAGE brand identity communicates a sense of wisdom, strength, and a deep commitment to quality.